The National Windshield Repair Association (NWRA) will launch its Trusted Repair Technician program, a company-wide accreditation, next week at Auto Glass Week. The program is designed to advance the professionalism of the windshield repair industry, reward good and ethical repair companies, and bring more work and recognition to companies in the program.
The NWRA will provide details about the program during a members-only luncheon on Thursday, October 6, from noon to 1 p.m.
Through the program, companies can become accredited by:
- Agreeing, in writing, to follow the NWRA Code of Conduct;
- Demonstrating a knowledge and understanding of the ROLAGS Standard™;
- Agreeing, in writing, that all its technicians shall be certified repair technicians and does so;
- Agreeing to participate in the Trusted Tech random audit program; and
- Permitting open communication about company practices to independent entities that conduct fraud and audit investigations.
The NWRA Trusted Repair Tech program was created to provide its participants with enhanced perception by insurers, consumers and other purchasers; a way to separate quality repair companies from those that are not: a distinct marketing message that can be used to attract more work; joint marketing efforts that provides benefits at low cost; additional marketing materials and aids to use; an audit program as a “double-check” of company practices; the eventual reduction or removal from scrutiny of independent audit programs; possible exclusive designation by insurance companies in their program Offer and Acceptances; an added-value proposition that customers should recognized; the ability to market as having the highest quality designation available; and possible discounts on insurance and/or worker’s compensation costs.
NWRA plans to provide a variety of marketing tools to Trusted Tech participants, including press releases issued by NWRA; customized press releases for use by the company; distinct logo and patches; a website with a locator service by zip code; brochures and leave-behinds; and updated windshield band-aids.
An audit program will be developed for Trusted Tech companies to undergo on a regular basis.
“We are excited to launch this exciting new program and expect it to provide a great value to the industry,” says NWRA president Jeff Reddell. “We look forward to unveiling all of the details soon.”
NWRA members who wish to attend the NWRA luncheon should RSVP to Janeen Mulligan at jmulligan@glass.com. There is a limit of two attendees per member company.
