This year’s Auto Glass Week™ will feature a number of experts hand-picked to speak on areas to help increase your knowledge and provide an unsurpassed experience for all in attendance.
Among these is Amber Joy Fiedler, an account executive at Warner Communications who specializes in social media and creative thinking. Fiedler implements well-developed public relation campaigns and social media strategy for companies and nonprofits of all sizes on a daily basis. As a representative of the millennial generation, Fiedler periodically teaches classes on social media in the Boston area and holds an MS from Northeastern University in Corporate and Organizational Communications with a concentration in social media.
She will speak on Thursday, October 1, from 11 a.m. to 12 p.m., at a session titled “Marketing to Millennials.”
Born between the years 1977– 2000 and more than 80 million strong, millennials today represent the largest market segment in the world. Characterized as tech-savvy and educated, they view the world differently from earlier generations—having grown up as digital natives in an uncertain and turbulent economy. These factors and more make marketing to them a unique challenge and opportunity. Learn fresh approaches to engage and influence millennials and their buying habits.
Educational seminars are tentative and subject to change. To view full descriptions and further details, click here.
Auto Glass Week™ 2015 will be held September 30-October 2. The three-day automotive glass industry event will be held at the Reno-Sparks Convention Center and Atlantis Casino Resort Spa in Reno, Nev.
